Kindred’s at-risk gambling revenue drops to 3.9% in Q1

Kindred Group has reported a 0.4% quarter-on-quarter drop in revenue derived from at-risk gamblers for Q1 2021.

The percentage of Kindred revenue earned from players considered at-risk during the period dropped to 3.9%, down from 4.3% in Q4 2020.

In addition, player behaviour improvement after intervention increased from 75.7% during Q4 of last year to 76.6% in Q1, according to the operator’s metrics.

Kindred has committed to making 0% of revenue from harmful gambling by 2023.

As part of this aim, the firm hopes to increase precision in its PSED (Player Safety Early Detection) system, as well as improving access to support tools and communicating more clearly with players.

Under the PSED system, players receive information about tools to limit their gambling activity, for example, setting a budget, a time limit or taking longer breaks with the aim of “encouraging” the player towards healthier gambling behaviour.

If these methods are unsuccessful, players are then contacted via email, text or phone call, with Kindred conducting so-called care calls with at-risk players as identified by the PSED system.

“It’s encouraging to see a decrease in the share of revenue from harmful gambling for the first quarter of the year, however we need to be aware that the journey forward will not be a steady decrease,” Kindred Group CEO Henrik Tjärnström said. “We expect to see the data increase in individual quarters but we continue to work towards our ambition.

“Reducing harmful gambling in society is a long-term process which requires a fact-based, open and constructive dialogue among all stakeholders,” Tjärnström added.