Pinnacle Sports unveils streamlined mobile site

Pinnacle Sports has launched a new streamlined mobile site designed to offer users a faster, easier experience.

The Curacao-based firm said it has made “huge improvements” to screen loading times on the updated platform, which has been made available to its global customer base.

The upgrade has also seen the addition of in-running data and visual dashboards, which the firm said would appeal to the in-play punter.

The changes to the mobile site were built internally using mature mobile technologies, such as Bootstrap, jQuery and ASP.NET, but a Pinnacle Sports spokesperson said they were “now being leveraged in a much more efficient way”.

“The exciting changes to Pinnacle Sports mobile are just the start of several significant new improvements coming in 2016 that aim to ensure our customers’ betting experience matches the unbeatable value of our odds,” Harry Lang, Pinnacle Sports, marketing director, said.

Although the sportsbook doesn’t currently have an app available, Lang told EGR there would be “exciting news on app development in the very near future”.

Pinnacle chief executive Paris Smith recently told EGR that increasing mobile capability was one of the company’s main aims for 2016, alongside increased targeting of markets, i.e. making the site feel more European for European customers.

Smith also said the operator was preparing to return to the UK after being forced to exit the market 18 months ago due to regulatory reasons.