LeoVegas links up with Norwegian trade body
Nordic firm joins operators including Betsson and Kindred as member of licensing model advocate NBO
LeoVegas has joined the Norwegian Industry Association for Online Gambling (NBO) taking the number of associated operators up to five.
The Stockholm-listed firm joins Betsson, Come On, Kindred and Gaming Innovation Group (GiG) in partnering with the trade body.
The NBO was formed in 2019 with the aim of promoting a responsible and sustainable licensing regulation scheme in Norway.
The body has also called for the implementation of a self-exclusionary register, similar to that in Sweden and Denmark, whereby players can block themselves from online gambling.
LeoVegas communications director Hans Uhrus said the operator had been impressed with the NBO’s work and advances made during a short period of time.
He said: “For us at LeoVegas, it has been very interesting to see that NBO in such a short time has established itself as a serious association with weight in the gaming debate.
“We are impressed with the work that has been done and will now join the association to strengthen this important alliance. By standing together against the monopoly policy, we can hopefully work out a solution that can address the need for a new and modern gaming policy,” he added.
Carl Fredrik Stenstrøm, NBO secretary general, reiterated the importance to challenge the monopolisation of the Norwegian gambling industry.
Stenstrøm said: “This is an important signal that we have worked well in the association’s first year.
“Both sports, cultural life and those with gambling problems are losing out on today’s model. In a modern world with access to games from all over the world, it is much better for everyone to create a Norwegian licensing system that regulates and controls all the players – not just Norsk Tipping and Rikstoto,” he added.
Earlier this month, LeoVegas reported a 17% increase in Q2 revenue year-on-year to €110.7m.