Rightlander launches compliance tool against paywalled content

Rightlander has launched a new tool allowing operators to identify unethical and problematic messaging behind paywalled and subscription-only content.

Rightlander Radar will be available to operators from August 2020 and will monitor private channels, including direct emails and password-protected content marketing campaigns.

The new tool will provide operators with regular, monthly updates regarding potential issues.

The launch of Rightlander Radar follows the ramping up of regulation around affiliate marketing in light of the Covid-19 pandemic, as well as those marketing to self-excluded players.

Ian Sims, Rightlander founder, said: “The ASA recently published a ruling against an affiliate in the igaming space who is not only still active but we have discovered is sending out affiliate links to UK-licensed operators via email.

“Radar is designed for any compliance officer or affiliate marketing professional who has a responsibility to ensure that affiliate and marketing content is pushed to consumers in a compliant fashion and who needs to quickly identify when a brand’s licence is being put at risk.

“This level of service requires a specific knowledge of the sector and how affiliates work. We employ experienced gamblers and affiliates who know what to look for and how to recognise ‘bad actors’ to seek out these marketing channels and conduct the monitoring,” he concluded.