Launches and sign-ups 9 March 2016
Launches and sign-ups from the egaming industry in the last seven days (3 March 2016 to 9 March 2016)
Paddys looks to gain in-play edge with One Touch bets
Bookmaker says new innovation will “leave competitors behind” when it comes to speed of in-running betting
Paddy Power has launched an innovative one-touch betting function which the operator says will reduce bet placement times and increase in-play turnover.
The firm said it developed One Touch, which was unveiled last week as part of its latest app update, after customer research showed a level of frustration at the occasional inability to get in-play bets accepted due to market suspensions and odds volatility.
“The idea is just to make it as simple as possible for customers to place a bet,” John Campbell, One Touch product manager, told EGR.
When a logged-in user clicks onto the in-play screen, the customer can toggle the One Touch functionality to ‘on’, and select their pre-set One Touch stake.
BetVictor undergoes brand refresh
BetVictor has completed a rebranding exercise, a move the Gibraltar-based bookie said marked the start of a series of planned improvements to design and UX.
The operator said the brand refresh would be followed by a number of in-house product developments aimed at offering customers a “better, more intuitive and simple betting experience”.
Changes released last week has seen BetVictor.com given a fresh feel with new navigation to improve the customer journey, the installation of a new casino area and an update of its iOS and Android apps.
Seven days in launches and sign-ups:
Sky Bet unveils new fantasy sports products
Sky Betting & Gaming (SB&G) has continued its roll-out of softer, acquisition-focused gaming products with the launch of two new fantasy sports apps for football and horseracing.
The Leeds-based operator released Sky Sports Fantasy Six-a-Side and Channel 4 Racing Pick 6 last month, adding to a portfolio of similar games which include the popular Soccer Saturday Super 6.
Six-a-Side challenges players to pick a team of six players featured in the Sky Sports Super Sunday match with the individual accumulating the most points winning a ?10,000 weekly prize.
Ladbrokes Aus offers daily odds boost of choice
Ladbrokes Australia has expanded its range of innovative products after launching a new wagering feature that enables customers to enhance the price of any selection of their choosing.
Odds Boost, which was unveiled last Tuesday, gives customers the ability to increase the odds of one selection per day, with the bonus feature refreshed at midnight each night.
An Odds Boost button appears on the bet slip beside customers’ selections and when activated will make the price of that selection instantly increase. Customers are able to stake up to a maximum of AU$1,000 (?518) on a boosted selection.
Bwin gets green light to enter Bulgaria
Bwin.party has been given the go-ahead to launch its sportsbook and casino products in the ring-fenced Bulgarian market, EGR can confirm.
The operator, now owned by GVC Holdings, was awarded separate remote licenses for sports betting and casino games, and plans to launch ahead of the UEFA Euro 2016 Championships.
Bwin said it was now working through the process of connecting its systems to the State Commission on Gambling and the National Revenue Agency.
BetBright unveils in-house live streaming product
Irish operator BetBright has launched a new proprietary live streaming service, a product the firm describes as a “one-stop-shop” for horseracing punters.
BetBright TV (BBTV) debuted last month as a separate tab on the bookmaker’s website, offering live streaming for all major UK and Ireland races in partnership with media rights owners Racing UK and At The Races.
The new product, which was built by its in-house development team, enables customers to stream races, place bets directly from BBTV, move between race cards and stream two races simultaneously.
888poker bins rakeback in casual player focus
888poker has overhauled its loyalty programme, ending its current rakeback incentive and introducing a new mission-based scheme aimed at attracting more recreational players.
The operator said its new 888poker Club would reallocate the loyalty budget from hardcore players to casual users, providing better rewards for long-term loyalty.
“As part of our ongoing strategy to improve the experience of our recreational players, we will be updating our loyalty rewards program towards the end of March,” 888 head of B2C Itai Pazner told EGR.