Swedish regulator clamps down on player verification in new regulations

Swedish online gaming licensees will be required to put in place a unique eligibility code for players each time they log in to their account, the Swedish Gambling Authority (Lotteriinspektionen) has revealed.

Licence applicants will need to have procedures in place to verify a player’s age and that the bank account used matches that of the person logging into the operator’s site.

All transactions made on any egaming site licensed in Sweden must be recorded.

Under the new standards, gaming companies operating in Sweden will be required to put in place software which assigns each player a unique eligibility code every time they log in to the respective operators’ website.

In addition to this, all game instructions and game rules should be clear, not misleading, and any instructions translated into other languages should match the original Swedish instructions.

New regulations state that any applicant must obtain a certificate from an accredited game testing body, one which has been providing game testing services for a minimum of five years.

Applicants are also required to conduct a “risk and vulnerability analysis and on a systematic basis” and identify and document their information assets in a list.

According to Lotteriinspektionen, the purpose of this guidance is “to clarify and make it easier for those who wish to apply for a licence to provide games and for the applicant to be accredited to verify, test and certify an activity that provides games.”

SkillOnNet and ComeOn are the latest operators to apply for licenses to operate in the Swedish market, joining a list of some of the industry’s biggest names including LeoVegas, Betsson, Kindred and Mr Green.