Launches and sign-ups extra 8 April 2016

GIG debuts world’s only gay online casino

Gaming Innovation Group (GIG) subsidiary Lunas Entertainment has announced the launch of what it claims to be the world’s only gay online gaming site.

TOM’s Casino is an homage to gay Finish erotic artist Touko Laaksonen (AKA Tom of Finland) and will see a portion of its revenues go to the Tom of Finland Foundation which protects and promotes erotic art.

“At Lunas Entertainment, we are committed to do our part in supporting humanity, LGBT equality, communities and projects all over the world,” Tom K?hre, CEO of Lunas Entertaiment, said.

“In addition to supporting Tom of Finland Foundation and its commitment to the erotic arts, we aim to find effective ways of supporting other local LGBT programming,” he added.

Quickspin signs up with Danske Spil

Swedish slots specialist Quickspin has signed a deal to provide Danske Spil with its full portfolio of games and promotional tools.

The agreement will see games including Second Strike, Genie’s Touch, Big Bad Wolf and Crystal Queen featured on Danske Spil’s Vegas.dk brand as well as Quickspin’s set of promotional tools including its feature trigger and free rounds across all games.

“We are delighted to have a reached an agreement with Danske Spil which will deliver Quickspin’s award-winning games to players across Denmark,” Quickspin CEO Daniel Lindberg said.

“Danske Spil is one of the most respected names in our industry, and this deal is further proof that our comprehensive platform and gaming offer holds appeal to operators across the board, including some of the world’s most successful lotteries,” he added.

Betway hits bullseye with World Cup of Darts sponsorship

Betway has teamed up with the Professional Darts Corporation (PDC) to become the title sponsor of this summer’s World Cup of Darts.

The 32-nation Betway World Cup of Darts, televised live on Sky Sports and broadcast worldwide from 2 June, will see two-player teams representing their nation in the unique Pairs format.

The agreement builds upon Betway’s relationship with darts following its ongoing sponsorship of the Betway Premier League Darts.

“Our sponsorship of the Betway Premier League Darts has been immensely successful for the past two years, and we’re strengthening our relationship with the PDC by supporting another blockbuster darts format,” Betway’s Anthony Werkman said.

Core Gaming launches Eil Knievel slot

CORE Gaming has released a brand new game, ‘Evel Knievel Road to Vegas’, dedicated to the memorable exploits of the motorcycling daredevil.

The 25-line slot, with five bonus features, offers players a unique experience, with a maximum possible payout of ?250,000 and a theoretical return to the player of up to 94.36%.

In the game, which is available on SkyVegas.com, players can then control Knievel at high-octane speeds along Route 66, traversing ramps and obstacles to win big money.

“We have really pushed the devices to their limits on this production, using our new particle engine wherever possible. Also experimenting with physics, device vibration and animation very rarely seen on mobile devices using HTML5,” CORE Gaming creative director Simon Rideout said.

The Football Pools parodies Alan Hansen for new ad campaign

The Football Pools has signed Alan Hansen as brand ambassador with the former Liverpool defender also starring in a new advert for the brand.

The advert parodies Hansen’s famous quote “you can’t win anything with kids” with the Scotsman saying “you can’t win anything with quids” to highlight the cost of a ?1 Pools ticket.

Conleth Byrne, managing director of The Football Pools, said: “We have ambitious growth plans for this year, and this new campaign is the first phase of a significant increase in marketing activity.

“Millions of football fans will remember what Alan said about Manchester United back in 1995, so this new ad will strike a chord and, at the same time, get across the message that you can win big with as little as a quid on the Pools,” he added.

XIN Gaming launches latest title

XIN Gaming has launched its title, Candy Quest, as the supplier continues to build upon its position in the Asian market.

The video slot features five reels, three rows and 20 lines and, for the first time, a cascading feature.

Symbols fall into position for players, while the multiplier increases with every win. A free spin feature is also available for lucky players, who can then take advantage of an even more lucrative multiplier.

“This is our first game with the cascading feature and we are very happy with the outcome,” Mathias Larsson, chief executive of XIN Gaming, said. “The Candy theme is a very funny one and we hope that players will smile when they see the game and fall in love with it.”

Genesis Gaming unveils latest slots game

Genesis Gaming has launched a its new multi-level video slot game on platforms including Quickfire and Relax

Jason’s Quest is based on the famed Greek legend of the adventures of Jason and the Argonauts and is fully optimised in HTML5 for desktop and mobile.

“Our graduated features mechanic really drives game play. Players are eager to unlock levels and discover new features,” Scott Sims, head of global design, said.

“Once all battles are unlocked, players are thrilled by the power to choose their favorite way of winning,” Sims added.

DraftKings scores LA Galaxy sponsorship deal

DraftKings has scored another major sponsorship deal after becoming the official daily fantasy sports (DFS) partner of MLS soccer team LA Galaxy.

Under the deal, DraftKings signage will be visible at all LA Galaxy properties, including the StubHub Center where the team plays its home games.

The DraftKings logo will appear on field-level signage, online at lagalaxy.com and stubhubcenter.com, and on social media.

The StubHub Center will now feature a DraftKings supporter entrance, offering fans the chance to win prizes and make picks before the game.