Poll results: Cherry poised for major breakthrough
Respondents to this week's poll believe firm's acquisition of ComeOn puts it in position to challenge top tier
Cherry’s ?80m deal to acquire 49% of ComeOn has placed the firm on the cusp of the industry’s elite, respondents to this week’s eGaming Review poll have said.
The deal, which also gives Cherry the option to purchase the remaining 51% stake, is expected to add annual revenues of ?100-120m, eclipsing the existing ?39m in 2015 revenues Cherry recently reported.
Following the deal, Cherry CEO Fredrik Burvall said the operator’s chequebook remained open and would be looking to complete further acquisitions in the near future.
And when asked whether the ComeOn purchase would turn Cherry into one of the industry’s power players, 39% of respondents said the firm now had the potential to challenge the top tier.
The firm is certainly one of the leading contenders in the Nordic market, while last year’s acquisition of German-facing casino Almor, coupled with plans for a UK push, show it’s also ready to take on Western Europe.
However, 35% of readers were far from convinced, believing the firm would struggle to maintain its upward trajectory and find it difficult to gain traction outside of its core Nordic market.
The remaining 26% were on the fence, stating that Cherry would need to add further scale, either organically or through acquisitions, to be considered a leading player.