Betsson launches industry-first Apple TV gambling app
Operator believes dedicated app will "set the standard" for the gaming industry
Betsson has become the first operator to launch a gambling app specifically for Apple TV, which it believes will “set the standard” for the egaming industry.
The operator’s Betsafe brand launched the Live Dealer Roulette app yesterday (19 May), initially in Sweden but with additional markets to follow.
Ulrik Bengtsson, CEO of Betsson AB, said the launch of the product will “most likely set the standard for the entire gaming industry [going] forward”.
And speaking to EGR this morning, chief commercial officer of Betsson Malta, Jesper Svensson, said the firm saw real potential in the Apple TV market.
“Seeing the opportunity created by this new platform, we decided to make the move and be the pioneers in this new born market,” he said.
“According to Apple itself, the quarter after the Apple TV release was their best quarter ever. With just a few thousand apps yet on the Apple TV’s app store and no real gambling app, we are not fulfilling a demand but creating it and setting the standard for future competitors to follow.”
The stand-alone app allows users to play directly from their television, without the need for a desktop or smartphone.
It also includes a social offering, allowing users to invite up to six players to play on the same Apple TV screen by pairing iPhones.
“It’s shifting the act of playing casino at home from a single player experience to a more social and interactive experience,” added Svensson.
The firm is looking to expand its offering on Apple TV and aims to launch the app into other countries it operates in “quickly”.
“Clearly this is not a Sweden-only effort, there will be more markets coming soon,” said Svensson.
“Our ambition is to provide the best customer experience in the industry, and by being in the forefront with this type of development, we hope our customers will feel this is what we are truly providing them with.”
Earlier in the year, PokerStars entered the Apple TV market by launching an app allowing players to watch 24-hour poker broadcasts from PokerStars’ tournaments around the world.