Stoiximan enters Romanian market
Greek operator to launch Romania-facing sportsbook under Betano brand
Greek operator Stoiximan is launching into Romania under the brand Betano.com as the firm aims to become a leader in the recently regulated market.
The company, which operates in Greece and Cyprus under the Stoiximan brand, will offer a new online and mobile platform specifically designed to attract Romanian customers.
“We have a long-term investment plan in Romania and our aim is to place Betano as a leader and trustworthy brand on the local market,” Panos Konstantopoulos, Stoiximan chief marketing officer, said.
“We do not just aim to offer our standard product under a translated version of our website as many international operators tend to do, but rather to offer an experience tailor made to the needs and preferences of the Romanian players both in terms of product and services”, he added.
Free live streaming of more than 24,000 events per year will be made available to users, as well as a live casino offering.
The firm received its interim permit to operate in Romania on 1 February, meaning it has until the end of January 2017 to secure a full operating licence from the local regulator.
Stoximan recently launched a new iOS mobile app featuring voice-activated betting as it looks to take advantage of the growing mobile market in Greece.