BetBright integrates Racing Post's new football package

BetBright has become the first bookmaker to integrate the new Racing Post football package on its odds pages.

The bet-prompting content has been integrated into selected matches and offers the customer brief write-ups to help them form opinions across more than 18 different markets.

The package, which includes key stats, predictions and projected line-ups, covers more than 20 worldwide competitions, including Euro 2016.

“I’m elated to announce this exciting partnership with Racing Post,” said Noel Hayes, BetBright’s sportsbook director.

“BetBright always looks to create and deliver innovative products and that is exactly what we have available here with the football package.

“We are particularly pleased with the quirky new way we are presenting the goalscorer markets alongside team line-ups,” Hayes added.

While the Racing Post’s horseracing content is already integrated with a variety of bookmakers, BetBright is the first to launch the new football product.

“We are delighted to team up with BetBright, which has set the pace in terms of innovation and customer service since they entered the market,” said Eugene Delaney, Racing Post’s head of B2B.

“BetBright is the ideal partner with whom to launch our new football package and they have done an unbelievable job in visualising our content on their site.

“Racing Post is renowned for providing bet-generating and bet-prompting content. We look forward to offering our unique insights, analysis, stats and predictions to BetBright customers,” Delaney added.