Launches and sign-ups 13 July 2016
Launches and sign-ups from the egaming industry in the last seven days (7 July 2016 to 13 July 2016)
Betway expands football sponsorship strategy into Germany
Operator becomes official betting partner of five Bundesliga 2 clubs including St Pauli and Union Berlin
Sports betting operator Betway has extended its football sponsorships into Germany after becoming the official betting partner of five Bundesliga 2 clubs.
Betway has signed individual three-year deals with St. Pauli, Union Berlin, Eintracht Braunschweig, Karlsruher SC and Dynamo Dresden ahead of the coming season, which kicks off in August.
The firm will receive in-stadium branding at all five clubs as part of the individual agreements, in addition to hospitality tickets to every game.
“The Bundesliga is one of the most avidly followed leagues in the world, and we’re delighted to have signed partnership agreements with five clubs which boast significant heritage and history in both German and European football,” said Betway’s Anthony Werkman.
OpenBet integrates big data fraud-detection system
OpenBet has integrated new anti-fraud technology into its platform thanks to a new partnership with analytics firm Featurespace.
The collaboration will see Featurespace’s ARIC engine implemented into OpenBet’s Activity Feeds, enabling licensees to have real-time access to player data and detect fraud risks more efficiently.
Featurespace, which entered the gaming industry through a partnership with Betfair in 2008, says its system uses machine learning and smart algorithms to detect risks, so that fewer genuine players have their transactions blocked and more frauds are detected.
Seven days in launches and sign-ups:
GVC targets CRM boost with Optimove deal
GVC Holdings has signed a deal with Optimove to extend the firm’s CRM and player marketing services across the operator’s entire B2C portfolio.
The partnership will see GVC base its entire CRM strategy on Optimove’s software and services on all brands, including CasinoClub and newly acquired bwin.party, following a successful trial with Sportingbet.
“We made the strategic decision to adopt Optimove across our enterprise following their proven success at increasing player engagement within our Sportingbet brands,” said Adam Lewis, GVC’s Group head of sportsbooks.
Sportsbet unveils dedicated eSports site
Sportsbet has unveiled a dedicated eSports website as the Paddy Power Betfair-owned operator looks to reap the rewards of the burgeoning eSports betting market.
Respawn was launched by the Australia-facing operator last week and features a live stream of some of the biggest eSports tournaments, such as Counter-Strike, Global Offensive, League of Legends and Dota 2.
The new product, which is available to customers on desktop and mobile web, also includes live match statistics, event odds and upcoming tournament information.
Betdaq strikes Charlton Athletic shirt sponsorship deal
Betdaq has signed a three-year deal to become the principal partner and shirt sponsor of Charlton Athletic Football Club.
The Ladbrokes-owned betting exchange company will see its logo featured on the south London club’s new home and away shirt from the 2016-17 season.
As part of the deal, unique offers and markets will be made available for Charlton fans and the firm’s branding will be visible at The Valley stadium and on all of the clubs’ media backdrops.
Camelot revamps EuroMillions product
Camelot and the nine other operators of EuroMillions have overhauled the product to provide bigger jackpots and double the number of guaranteed UK millionaires.
The changes, set to be introduced in September subject to final regulatory approval, include bigger jackpots, a higher starting jackpot of ?14m (currently ?12m), new must-be-won European Millionaire Maker raffle events and bigger special promotional draws.
In the UK, there will be at least two guaranteed millionaires every draw through the UK Millionaire Maker, doubling the current number, in a bid to take the offering to “the next level”, according to the firm.
Rank signs content deal with CORE Gaming
Rank Group has expanded its digital offering after signing a deal to integrate CORE Gaming’s content across its sites.
Expected to go live later this month, the operator will initially launch nine titles from the content provider, each optimised for use on desktop and mobile.
Ciara Nic Liam, head of casino and games at Rank Group, said: “CORE Gaming is becoming increasingly well known in the industry, and we are delighted to be taking their games, which we believe will improve our offering.
Bookmakers back new eSports integrity unit
Betway, Pinnacle and Unikrn are among a number of bookmakers backing a new industry body designed to tackle match fixing in eSports.
The new eSports Integrity Coalition (ESIC), which was officially launched in London last week, was set up as a response to the “rapidly increasing threat of betting fraud arising from a burgeoning eSports betting market,” according to a statement from the body.
ESIC’s new integrity commissioner Ian Smith said the eSports betting industry could be worth hundreds of billions of dollars by 2020 if it continues to grow at its current rate, with much of it in grey and black markets.