Oddschecker data: bet365 dominated February’s betslip clickshares

Bet365 continued to dominate the Oddschecker comparison grid in February as the gambling giant held an 11% overall market share lead over its nearest rival. The Stoke-on-Trent-based operator, which occupies first position on the grid, secured an overall clickshare of 23.4%, which way ahead of its closest challenger, Betfair, which held a 12.3% market share. In fact, Betfair leapt from fifth to second place in terms of market share, knocking Sky Bet, William Hill and Paddy Power one place each down the rankings. Bet365 ruled the roost on market share across almost all of Oddschecker’s topics, dominating in UK football, horseracing, golf and British politics. Meanwhile, Betfair secured top spot in ante-post horseracing, pushing bet365 into second place, with a 18.4% betslip clickshare compared to bet365’s 14%. In addition, Bet365 achieved the fourth-largest share of monthly UK football betslip clicks ever registered at 21.6%.

The firm’s impressive February means bet365 holds the second-, third- and fourth-largest percentages of betslip clickshare for UK football. April and May 2021 fill the other two spots respectively. Coral has outperformed Ladbrokes in terms of football betslip click-throughs for the third consecutive month since the pair returned to the comparison grid. Recording 3.58%, Coral, which is located in eighth place on the grid, sneaked into the top 10, while Ladbrokes, which is 20 places from the left, contributed to just 2% of market share. Additionally, in the month of February, Coral offered the smallest 1×2 overround of any of the traditional “top seven” bookmakers this season, offering 104.3%. Coral’s overround has reduced from 105% in the three months since it returned to Oddschecker. Ladbrokes and Coral left the price grid in July 2020, however the Entain-owed duo made a return in December 2021.