Gala Bingo unveils new fully responsive website
Multi-channel product was built by the operator's newly centralised development team
Gala Bingo has launched a new fully responsive multi-channel website using a combined content management system, featuring a revamped user interface and faster performance experience.
The updated GalaBingo.com site was unveiled to new customers earlier this month, with plans to roll-out the product to existing players over the next few weeks and launch a large-scale marketing campaign in the autumn.
The online bingo operator created a newly centralised development team to work on the website which it claims combines the best features of both mobile and desktop into a “one-stop-shop” platform.
Prior to the launch, Gala Bingo conducted “extensive rounds” of customer research and opted to combine the strengths of its separate mobile and desktop sites into one simplified product.
“Gala believes this new site will cement its position as the leading and fastest growing UK online bingo site and with a roadmap of great personalisation feature to follow, will ensure that Gala Bingo continues to remain ahead of the game,” the operator said.
Gala Bingo added that the use of a single code base would lead to better tracking, reporting and analytics, enabling the brand to improve and personalise the user journey.
According to Gala Coral’s most recent financial results, revenues from its bingo brand were up 15% year-on-year to ?47m for the 28 weeks ended 9 April.
Earlier this year Gala Bingo also joined its sports betting counterparts to become the first bingo brand member of the UK’s responsible gambling body, the Senet Group.