Parimatch Tech secures acquisition of PokerMatch and mr.fish

The financial aspect of the deals has not been disclosed but Parimatch has stated that the two deals “offer mutually benefiting opportunities for all parties”. The acquisition of PokerMatch sees Ukraine’s largest online poker room join forces with Parimatch, while mr.fish is one of Eastern Europe’s leading firms for offering affiliate marketing, SEO, media buying, PR strategy amongst its list of functions. Yuri Titkov, mr.fish CEO, stated: “Mr.fish started in one country and united two local companies. Over the last two years, we have expanded to 10 international companies operating in 12 countries and doubled the number of employees – from 120 to 250. “The merger became a logical step meant to strengthen our positions in the current markets and conquer new ones. We intend to create a symbiosis of marketing, technology, and product, and I have unwavering faith in my team and the new opportunities that opened for us,” Titkov added. PokerMatch CEO Ruslan Bangert said:  “Our companies share the same values and aspirations for global development. I am confident that the merging will be smooth, and we will begin working on our international plans soon.” Meanwhile, Maksym Liashko, Parimatch Tech co-CEO, commented: “Parimatch Tech is excited to join forces with PokerMatch and mr.fish to help achieve our big goal – exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand. “We are certain that the synergy of our expertise will lead to strengthening of the brands of all parties involved,” he added.