PressEnter Group extends rebrand to affiliate division
The move comes a month after Betpoint Group was rebranded to PressEnter
PressEnter Group has unveiled a name change to its affiliate division from 21 Partners to PressEnter Partners. With its existing team remaining in place, PressEnter Partners will continue to work closely with affiliates promoting its casino brands 21.com, JustSpin, NeonVegas, NitroCasino, UltraCasino and just-launched Rapid Casino. “During the last three years, we have gone through an incredible journey. We started off as a single brand operator, and we are now a sizable organisation with six casino brands,” Hannes Thunberg, head of affiliates at PressEnter Partners, said. “The change from 21 Partners to PressEnter Partners marks the start of a new chapter for the business. Through PressEnter Partners, we will take our operations to the next level,” Thunberg added. He further stated: “While PressEnter Partners may have a new look and feel, the team behind it is unchanged. “We will be looking to add to this incredible team moving forwards, as we continue to establish PressEnter Group as a leading igaming organisation.” Earlier in October, Betpoint Group was rebranded to PressEnter using it as an opportunity to launch new brands, enter new markets and expand its product offering.