Casumo collaborates with Reading FC as official club partner

Casumo has agreed a deal to continue its relationship with Championship club Reading after the expiration of its two-year front-of-shirt sponsorship deal. The online casino operator will continue to be a key partner of the club throughout the 2021-22 campaign as both shirt-sleeve sponsor and first-team training wear sponsor. Casumo branding will also appear across the club’s LED advertising boards at the Select Car Leasing Stadium, while the firm will continue to host related content on its social media channels. Reading said Casumo had gone to “extraordinary lengths” to help promote inclusivity and equality within football during its two-year stint as principal partner. For example, the operator paid for the goals to be dressed with rainbow-coloured nets and changed the colour of their front-of-shirt logo to support the Rainbow Laces campaign.

Another standout activation saw Casumo subsidise the cost for a network of coaches to allow fans to support Reading against QPR during a public transport blackout on Boxing Day 2019. Reading FC head of commercial Tim Kilpatrick said: “We’re very thankful to Casumo for their support over the past two seasons. In particular, we are proud of the special relationship they so quickly developed with our fan base. “Casumo have gone above and beyond what we would expect from a sponsor, so I’m delighted they have agreed to continue as an official club partner going into our future as we collectively celebrate 150 years of history,” he added. Casumo utilised its previous agreement with Reading to showcase its UK-facing sportsbook product.