The week in B2B news (30 July)

Habanero unveils latest title Habanero has released its latest title in the shape of the Mexican-inspired Calaveras Explosivas. The title is based on popular holiday Dia de Muertos and allows players to win up to 640x their original stake via multipliers. Toni Karapetrov, Habanero head of corporate communications, said: “Dia de Muertos is a globally recognised festival that brings families together to demonstrate love and respect for their ancestors, so we wanted to construct a title that provides a feast for the senses. “We are thrilled with how the game’s festive theme, dazzling graphics and innovative mechanics combine to bring something entirely new to our portfolio, and hope that it is well received by our audience.” Paysafe lands Parx Interactive deal Payments specialist Paysafe has landed a US-facing supply agreement with operator Parx Interactive. Under the remit of the agreement, Paysafe will initially provide Parx Interactive with its technology in Michigan, before expanding into further states. Greg Kirstein, Paysafe, VP business development for igaming, said: “Through our comprehensive approach to payments, we look forward to helping Parx Casino maximise customer acquisition and retention as well as revenue growth in Michigan and other states.” Matthew Cullen, Parx Interactive SVP interactive gaming and sports, added: “Offering Paysafe’s top payments product through an integration with the Playtech platform will strengthen our offering in Michigan and result in a great user experience.” Relax Gaming to integrate RubyPlay titles Relax Gaming has secured a deal to integrate online games provider RubyPlay’s site of titles into its aggregator. Malta-based RubyPlay will be able to expand its presence throughout Europe via Relax’s platform, with titles such as Enter the Vault and Alice in the Wild now available to a wider selection of operators. Simon Hammon, Relax Gaming CPO, said: “RubyPlay has firmly established a name for creating original player-centric content that’s recognised and loved by a wide range of demographics, and we’re sure they will prove a welcome addition to the Relax family.” Ittai Zur, RubyPlay COO, added: “We couldn’t be more thrilled about this partnership with Relax Gaming. Our passion for creating the best land-based experience that online gaming can enjoy is the driving force behind what we do.” Hacksaw Gaming onboarded by Scientific Games Hacksaw Gaming has been bolted onto Scientific Games’ open gaming platform, bringing the supplier’s mobile-first slots and instant win games to the worldwide market. The deal will see Scientific Games’ open gaming partners in the UK and other regulated markets be afforded access to Hacksaw’s content first, before going live in the US and Canada. Marcus Cordes, Hacksaw Gaming COO, said: “As a fairly new provider, it’s really great to know industry leaders such as Scientific Games want to work with us and see the potential in our content for their operators.” Dylan Slaney, Scientific Games SVP gaming, added: “With its strong offering of scratchcards and slots games, the partnership provides operators with the ability to differentiate their product offering, using our powerful platform in order to appeal to new players.” Pragmatic Play expands East African footprint Pragmatic Play has expanded its presence in East Africa after securing a deal with Rahisibet. The operator will now be afforded access to Pragmatic Play’s collection of slot, live casino and virtual sports products. Yossi Barzely, Pragmatic Play chief business development officer, said: “Our focus on growing in Africa is unwavering and we’re delighted to announce this important deal. Expansion across this continent continues to open up exciting opportunities and we’re very eager to bring our products to Rahisibet customers.” Dishon Mbogo, Rahisibet CEO, added: “We’re thrilled to bring online casino to the East African market and seize this tremendous opportunity to increase our reach while also bolstering acquisition and improving retention.” White Hat Gaming seals Design Work Gaming partnership White Hat Gaming has sealed a partnership with Design Work Gaming (DWG) to onboard its online casino content onto its platform. White Hat Gaming will initially launch two high-performing DWG titles with further content set to be added in the future. Kola Okoko, White Hate Gaming head of content, said: “Our operators are always demanding world-class content, and so we are delighted to be able to deliver DWG’s suite of games to them.” Troy Zurawski, DWG CEO, added: “With offices across three continents, a fast-growing team and an impressive list of operator partners, this partnership with White Hat Gaming significantly increases the reach of our content.” High 5 Games unveils two new updates High 5 Games has released two new company updates as it continues to grow across the globe. Firstly, the firm has launched a new game mechanic which will feature in its new Retro Riches slot based on the famous 1980s arcade games. Elsewhere, its rapid rewards in-game promotional system has expanded into markets throughout the US and Europe. Players who make qualifying wagers at participating online casinos will be eligible to randomly win cash or in-game promotions.