MrQ takes to television for the first time in new marketing campaign
Lindar Media-owned operator recruits comedian Joe Wilkinson to showcase “the best online casino you’ve never heard of” in new TV short
MrQ has launched its first ever TV ad in the UK to increase brand awareness. The new creative promises a “no-nonsense” igaming experience and is narrated by actor and stand-up comedian Joe Wilkinson, star of After Life, Him & Her and 8 Out of 10 Cats. Wilkinson at first seems unimpressed with the site’s promise of super-fast withdrawals, no wagering and a vast selection of games. But he is eventually won over by the player feedback revealed during the short, as well as the operator’s four-star rating on Trustpilot. Finally, Wilkinson proclaims that MrQ is the best “award-winning online casino you’ve never heard of”. The ad will be broadcast for the first time on Sunday 1 August on MTV Base, while a national radio campaign will go live in September. MrQ MD Savvas Fellas said: “The ad is an amalgamation of all the work that has gone into the MrQ.com platform and brand by a highly skilled team of people. “We didn’t want just another ad, another crazy deposit offer with a load of restrictions. “We wanted it to be a reflection of who we are as a team and to try and cut through the unimaginative noise that surrounds us,” he added. MrQ.com launched in 2018 as a UKGC-licensed online casino owned and operated by Lindar Media.