The week in B2B news (2 July)

Booongo lands Venezuelan deal Booongo has secured a supply partnership with leading Venezuelan operator Sellatuparley. Under the remit of the deal, Booongo will supply the operator with its complete collection of hold and win titles as well as its debut Megaways title, Aztec Pyramid Megaways. Yuriy Muratov, Booongo head of account management, said: “Signing a deal with the biggest operator in Venezuela is an exciting moment for us as we look to continue to expand in Latin America.” Heidegger Moncada, Sellatuparley manager, added: “As an operator, our priority is always to ensure our customers have fantastic experiences, and Booongo’s games deliver that.” Lady Luck Games secures Videoslots partnership Lady Luck Games has secured a partnership with Videoslots in a move that will see five of the studio’s titles go live with the online casino operator. Cuddles Royal, Valhôll – Hall of The Slain, Quartz, Orango Tango and SpinJoy Society will all become available to Videoslots players, with further titles set to be added in the future. Mads Jorgensen, Lady Luck Games CEO, said: “Videoslots has set the standard for delivering the slot experience in recent years and we are excited to be joining their stable of great suppliers.” William Ahlberg, Videoslots head of commercials, added: “Lady Luck Games have been turning heads in the industry for some time and we’re pleased to be able to offer their titles.” Belatra Games unveils latest slot title Belatra Games has unveiled its latest slot title in the shape of the Japanese-inspired Shogun’s Fortune. The new title brings together traditional Japanese aesthetics and a contemporary slot design with players meet samurais across the reels. Sergey Chernyavski, Belatra Games deputy director for sales and marketing, said: “Shogun’s Fortune is a mesmerising slot that’s set in a beautiful Japanese world where riches are bestowed on only the bravest players. “Our Wheel of Fortune feature adds another engaging element that has the potential to return a fortune,” he added. AstroPay adds new brand ambassador Payment solutions brand AstroPay has appointed tennis star Diego Schwartzman as the group’s brand ambassador. The 12-month agreement will see Schwartzman become the group’s first professional tennis player to join the AstroPay ambassador stable. Under the remit of the deal, Schwartzman will sport the AstroPay logo on his clothing when playing. Mikael Lijtenstein, AstroPay CEO, said: “Schwartzman shows a desire to succeed that aligns with AstroPay values. We are really proud to be announcing our sponsorship of Schwartzman. It shows our strong commitment to athletes that stand out for their excellence, across the globe.” ISoftBet expands Latam footprint ISoftBet has expanded its presence in Latin America after securing a partnership with Doradobet. Doradobet will gain access to iSoftBet’s collection of titles, as well as the supplier’s player engagement solutions. Lars Kollind, iSoftBet head of business development, said: “Latin America is a rapidly growing market at the start of its regulatory journey that has enormous potential, and we’re delighted to grow in the area with Doradobet.” Augusto Pflucker, Doradobet director, added: “We’re delighted to agree to this deal and eager to see how our customers respond to iSoftBet’s engaging games.” FunFair Technologies debuts new title FunFair Technologies has debuted its latest title in the shape of the maritime-themed Bounty on the High Seas. The 5×3, 20 fixed line slot sees players take an epic pirate adventure with the opportunity to win up to 2,453x their original stake. Lloyd Purser, FunFair Technologies COO, said: “Players are invited all-aboard our exciting oceanic adventure, with cascading symbols, whopping wins and thematic audiovisual effects to be discovered along the way. “Since launching, we’ve helped to introduce multiplayer gaming to the casino community with a groundbreaking combination of new features and classic mechanics, and I can’t wait to see what players make of our latest immersive release.” SOFTSWISS announces rebrand SOFTSWISS has announced a rebrand to reflect its current position in the market and its future aims. SOFTSWISS will now be spelled in caps and the group said it will bring a fresh and more contemporary look to the brand. Ivan Montik, SOFTSWISS founder, said: Looking back, it’s astonishing to realise how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village! “The SOFTSWISS brand-new look will reflect our constant desire for innovation and development every step of the way,” he added.