The week in B2B news (19 March 2021)

NSoft seals Peruvian deal NSoft has secured a casino and virtual sports supply agreement with Peruvian operator Apuesta Total. Under the remit of the agreement, nine of NSoft’s titles will go live with the operator including virtual greyhound and horseracing. Carlos Vargas, NSoft regional sales manager, said: “the punters in Latam find our Roulette game especially compelling, and we are certain that it will be an eye-catcher at Apuesta Total’s web offer as well.” Gonzalo Merino, Apuesta Total chief operating officer, added: “We’re very enthusiastic about adding NSoft’s world class games to our online portfolio. These games bring a unique experience to our players, and will allow us to further consolidate our online casino as the market leader.” LVision inks Star Sports agreement LVision has put pen to paper on an agreement with Star Sports to introduce its betting and animation widget into the operator’s sportsbook. The AI-powered widget has shown to increase session and engagement times by up to 65%, with its real-time odds and statistics providing bettors with deeper knowledge. Ido Lazar, LVision CEO, said: “I’m really excited to make our debut in the UK with Star Sports that has built a reputation as one of the leading sportsbook brands in the market.” Luke Tarr, Star Sports head of PR, added: “With the addition of LVision’s new Betting & Animation Widget, our customers now have access to a unique and stimulating tennis experience making it the ideal complementary product to betting on live events across 2021.” OneTouch unveils latest title OneTouch has unveiled its latest arcade title in the shape of Loot or Boot. The title allows players to pick their volatility level on a sliding scale of one to five, each which brings it owns unique symbol. Petra Maria Poola, OneTouch head of business development, said: “Players in the mood for a treasure hunt should climb aboard the pirate ship and gallantly set sail for the high seas in our thrilling new game, Loot or Boot.” “Customisable to the full spectrum of player experience levels, it’s the perfect option for operator partners looking to drive revenue, and we look forward to continuing to roll out premium mobile games in 2021,” she added. EveryMatrix joins US-facing lobby group EveryMatrix has joined US online gaming lobby group iDevelopment and Economic Association (iDEA) as it looks to strengthen its position stateside. Not-for-profit iDEA represent the legislative and regulatory interests of igaming industry players looking to make their mark in the US. Erik Nyman, EveryMatrix Americas president, said: “I am pleased to now join iDEA, an organization I know since its inception. Jeff Ifrah and the team have made great progress with legislators and regulators and truly been the industry’s loudest voice to introduce online gaming legislation in the US.” Jeff Ifrah, iDEA founder, added: “EveryMatrix’s success in the very challenging European market is nothing short of impressive and we trust their products and services will contribute to the US market and our partners’ growth.” Enteractive lands FrankFred CRM partnership Enteractive has agreed a CRM partnership with FrankFred to reactive its NDCs and NRCs for the group’s Frank & Fred Casino brand. Enteractive began working on its reactivation campaign in February and has seen an overall conversion rate of 35%. Andrew Foster, Enteractive director of business development, said: “Players respond well to a more personal approach, meaning we can open doors for operators to revenue streams from their previously lost player databases.” Douglas Roos, FrankFred co-founder, said: “We can clearly see the benefits to their one-on-one approach with phone calls rather than digital CRM methods, and we’re looking forward to converting more players from our lapsed databases that are often harder to reach.” Betwinner secures OneLife Rally sponsorship Betwinner has secured an agreement to continue to sponsor the OneLife Rally for the 2021 edition of the event. The event will run from 26 June to 3 July and will include seven stops ranging from Istanbul to Prague, via Belgrade and Sarajevo. Betwinner customers will also be able to enter a lottery with a chance to win a Porsche supercar and €2,000 in spending money. João Vaz, Betwinner PR director, said: “Our sponsorship of OneLifeRally has proved to be successful and beneficial for sports, business, and people. That’s why we gladly extend our partnership to 2021.” Soft2Bet hires new PR director Soft2Bet has appointed Hamza Afifi as the casino and sportsbook provider’s new PR director. Afifi will be responsible for promoting the group’s portfolio of operator brands, including new releases Betinia and Winota. Boris Chaikin, Soft2Bet CEO, said: “Having enjoyed tremendous success at a range of highly regarded companies in our industry and beyond, Hamza will apply his impressive skills and experience to the promotion of our award-winning offering, and we are delighted to have him on board.” Afifi added: “From both a professional and personal perspective, joining such a widely respected company as Soft2Bet is a fantastic step for me.”