Juergen Reutter replaces Lahcene Merzoug as ComeOn Group CEO

Former Addison Global chief executive Juergen Reutter has returned to the online gambling industry as the new CEO of ComeOn Group. Reutter has replaced Lahcene Merzoug, who resigned in September to pursue other projects after more than two years in the top job. Merzoug has since invested in disruptive thought leadership events platform iGaming NEXT, alongside Coingaming Group founder Tim Heath and ex-GiG CEO Robin Reed. Reutter was most recently CEO of Addison Global, where he presided over the sports betting start-up’s meteoric rise, until it was declared insolvent in February and eventually liquidated.

  Prior to that, Reutter spent five years at William Hill Online, starting out as director of mobile before being promoted to operations director and then chief experience officer. He is based in ComeOn Group’s main office in Malta. “We are pleased to announce Juergen’s appointment as the new CEO of ComeOn Group,” said ComeOn Group chairman Itai Frieberger. “Juergen is bringing more than 20 years of digital experience and a wealth of industry expertise to the organisation,” he added. Malta-headquartered ComeOn Group underwent a corporate rebrand at the turn of the year to clear up the blurred line between the parent company and the B2C consumer brand.