ATG to merge liquidity for single race pools

Swedish horseracing betting operator ATG will merge liquidity for different bet types into one single pool from December, the company has announced.

The development will see all bets on winners, place, doubles, triples and combination bets merged into a common pool, with Nasdaq technology automatically calculating odds for each bet combination.

ATG said the single pool development would increase liquidity in the pools, stabilise odds and provide exact odds for customers rather than the variable odds usually associated with tote pools.

All money within the prize pool will be paid out at the end of a race.

If one of the right combinations (for example, the trifecta) were to be unplayed, the money is distributed to the other winning bets in the pool.

Nicklas Jonsson, ATG’s head of horseracing products, said the introduction of larger betting pools would improve customer experience and create opportunities to launch new games in the future.

“With a common pool, we will also be able to present exact odds, something that our players have been asking for a long time, and not as today in an interval between the lowest and highest possible odds,” Jonsson added.

No specific date has been given for the launch, however ATG confirmed it will introduce the new pools on a phased basis, firstly in its weekday lunchtime races in December, expanding gradually to other races.

Earlier this week, ATG revealed a YoY 13% rise in its net gaming revenues for Q3, with revenues hitting SEK1,167m.