Digital Fuel unveils new Digital Fuel Performance arm
New business will aim to help online gaming operators create effective performance-based marketing strategies
Digital Fuel Marketing has announced the launch of its new Digital Fuel Performance arm which the digital marketing firm said will help “transform” the revenue of gambling operators.
The company’s new Digital Fuel Performance business will offer a number of performance-based marketing services to the gaming industry on a cost per acquisition basis including lead generation and an affiliate network.
Digital Fuel Performance will also provide mobile advertising management and app download campaigns to its clients.
“Launching Digital Fuel Performance is a critical step for us to further support our existing clients and new brands that do not have an in-house affiliate marketing program,” Toby Oddy, CEO of Digital Fuel Marketing and Digital Fuel Performance, said.
He added: “Digital Fuel Performance can transform a gambling operator’s revenue by offering affiliate marketing and mobile app downloads plus many other innovative services.
“Leaning on the glowing success of our Digital Fuel Marketing brand, Digital Fuel Performance has been established with the accumulated expertise of industry experts, many years of experience and a global team ready to deliver first class results.”
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