SimpleBet names new in-house COO
New York-based betting start-up promotes Francesco Borgosano from chief analytics officer
SimpleBet has promoted chief analytics officer Francesco Borgosano to the newly-created role of chief operating officer (COO).
Borgosano joined the New York-based B2B betting start-up in the analytics role from Swedish sportsbook supplier Kambi in November 2018.
Borgosano, who previously spent one year as head of sportsbook solutions at The Stars Group (TSG), begun the C-level role with SimpleBet at the beginning of July.
Francesco Borgosano
SimpleBet CEO Joey Levy said of the appointment: “Given Francesco’s intimate knowledge of the sports betting industry, brilliant analytical mind and strong leadership qualities, he is uniquely capable of helping SimpleBet achieve its goals.
“We are thrilled to have him as our COO,” he added.
SimpleBet was co-founded in 2016 by Levy, Action X co-founder Scott Marshall and media tech investor Chris Bevilacqua.
The company aims to provide in-play and individual player prop pricing to US-facing operators through its machine learning-powered trading platform.
SimpleBet’s CPO Mark Nerenberg spoke to EGR North America about the US opportunity in June.