Betfred to integrate Metric Gaming’s golf product
Warrington-headquartered operator hails opportunity for differentiation by offering rapid in-play markets
Betfred has agreed a deal to integrate Metric Gaming’s proprietary golf betting product into its sportsbook.
Following the deal, Betfred customers will be able to bet on hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously.
Metric said its golf product allowed operators to stand out in a crowded market through custom margins, limits, odds ladders and margin curves.
Operators can also tailor the product through a configurable event and market offering and bespoke place and dead heat terms.
“We are always looking for new innovative products to help grow our portfolio of sports markets,” said Craig Reid, group trading director at Betfred.
“The Metric golf product will differentiate Betfred from the marketplace by offering our clients an exciting range of new fast moving in-play markets.
“This week’s launch of the product could not be better timing as we ourselves launch sponsorship of the Betfred Masters.”
Metric CEO Martin de Knijff added: “Betfred will immediately gain a product advantage on golf, one of the most popular recreational sports globally, through a service that provides an unparalleled product breadth and depth throughout the year.
“Through Betfred, golf fans will be able to access pioneering markets as we head towards the inaugural sponsorship of the Betfred Masters and the remaining Majors off the back of Tiger Woods winning the Masters at Augusta.”