Kambi to power Moldovan betting monopoly
Stockholm-listed provider to support Bulgaria’s National Lottery JSC in new market
Kambi has extended its deal with Bulgaria’s National Lottery JSC to launch the lottery operator’s 7777 brand in Moldova this summer.
National Lottery JSC was recently selected to run Moldova’s national lottery product and a new online and retail sportsbook, as part of a public-private partnership.
Sports betting is currently prohibited in Moldova, however, at the end of 2016, the country passed legislation to regulate the activity under a monopoly framework. After a tender, National Lottery JSC has the right to operate in Moldova for 15 years.
Kambi said it plans to go live online in the next few months, followed by a retail rollout to retail stores and soon-to-be developed sports betting shops.
Kambi said it won the extended deal after showing impressive growth on the 7777.bg sportsbook brand it powers for National Lottery JSC.
Kristian Nylén, CEO of Kambi, said: “Kambi’s track record of springboarding partners to the next level of their sportsbook journey is unrivalled, and in National Lottery JSC we have yet another example of how operators can grow using our Sportsbook.
“For the 7777.bg brand to be among the market leaders in Bulgaria within 18 months of partnership is testament to the quality of the Kambi Sportsbook, as well as the National Lottery’s marketing expertise.
“I’m delighted we’ve agreed to take the partnership to Moldova, where I’m confident players will enjoy our exciting sports betting experiences in both the online and retail environments.”
The extended contract replaces the initial deal signed by the pair in July 2017.
Milen Ganev, managing partner of National Lottery JSC, added: “When replacing our previous sports betting supplier with Kambi, we did so with the goal of becoming a market leader in Bulgaria, a position we’ve achieved well ahead of time.
“This triumph, coupled with Kambi’s scalable technology, gives us the freedom to expand into new markets, beginning with Moldova and the Moldovan National Lottery monopoly later this year. We therefore decided to extend our contract with Kambi, enabling us to enter the next chapter of our exciting growth story with confidence.”