Five UK casino operators join Senet Group

Five of the UK’s largest casino operators have joined the Senet Group to help promote responsible gambling and ensure marketing of gambling is socially responsible.

Aspers, Caesars, Genting, Playtech and Rank Group all signed up to the independent body and will join five existing partners in GVC, Sky Bet, William Hill, Paddy Power Betfair and Scotbet.

The new partners will sit on the Senet Group’s quarterly CEO forum, which advises the Senet board and its independent chairman, Gillian Wilmot, on how to tackle various issues in the sector.

Senet Group CEO Sarah Hanratty said: “With a great many initiatives and projects underway across the gambling industry, aimed at understanding and reducing problem gambling, the sector needs to improve its ability to collaborate on the development, testing and sharing of interventions which work.

“Senet is doing its part in leading and facilitating collaborative projects, and I am delighted that our new partners have chosen to recognise the importance of collective leadership on safer gambling.”

The five new members have joined just two months after the Senet Group and GambleAware called for greater collaboration between industry operators.

Rank Group CEO John O’Reilly

Rank Group CEO John O’Reilly spoke on behalf of the newly-joined UK casino firms and insisted they all have the appetite to improve the industry’s social responsibility practices.

He said: “This is a significant statement of intent from all five companies who share the view that responsible gambling should be at the heart of our businesses.

“The Senet Group is well placed to deliver an ambitious programme of work, and today’s announcement further strengthens the industry’s wider commitment to ensuring a safer gambling environment can be enjoyed by all customers.

“There is a lot to do, an appetite to do it, and we are delighted to be adding our collective muscle to the Senet Group’s work,” he added.