Oddschecker insights: Sportingbet dominates Grand National clickshare thanks to aggressive pricing
GVC brand beats bet365 and William Hill to secure a quarter of all clicks on the big race
GVC’s Sportingbet brand was the single most popular destination for Oddschecker customers in the build-up to the Grand National, with the brand accounting for almost a quarter of all clicks thanks to its market-leading 109% overround.
Sportingbet took 24.6% of all clicks on the race, ahead of bet365 with 14.3% and William Hill with 11.7%.
Bet365 was the second-most competitively-priced book with a 118% overround and an offer to refund 50% of losses up to £125 on bets made before midday Saturday.
William Hill’s clickshare was boosted by its six-place concession despite a comparatively wide overround.
BetVictor rounded out the top five in clickshare with 4.1%.
Oddschecker’s head of commercial Guy Harding also dismissed media speculation about a quarter-billion pound hit to the industry, saying: “Some of the figures circulating regarding bookie impact following Tiger Roll’s success seem to be wide of the mark.
“Although Tiger Roll was popular, few firms built huge liabilities on it. Sportingbet went best price on every horse and despite their inferior place terms this allowed them to garner the greatest number of bet slip clicks on Oddschecker. Meanwhile Unibet, who offered the most generous place terms (seven places), saw their clickshare rise six-fold YoY resulting in a Top 10 spot”.
Kindred confirmed the National was their worst result of the Aintree Festival but it mainly down to one punter “lumping some huge stakes on Tiger Roll”.