Optimizer Invest pledges to disrupt lotto betting with enhanced UX product
CEO Petter Moldenius believes the lottery betting industry has not yet been challenged
Optimizer Invest CEO and GiG investor Petter Moldenius says the company aims to disrupt the still nascent lottery betting industry with its new product Mega Lotto.
Speaking to EGR, Moldenius said: “We haven’t done lottery before and I think it is one of the biggest verticals in the egaming space that really hasn’t been challenged or disrupted as of yet.
“Our model is to invest in companies that we believe in, that have strong teams and the ability to scale and become a true world leader in their niche.”
However, the company couldn’t find a suitable investment in the lottery betting space and so decided to establish its own operator, as it did with Betit Group, which sold to Gaming Innovation Group for €54m in 2016.
Moldenius said the VC group is in the early stages of putting together a senior management team for Mega Lotto and they have already applied for a Maltese licence.
He plans to expand the product, which he hopes will offer the chance to bet on huge lottery jackpots like Powerball and Mega Millions in the US.
The product is in the process of being built by GiG and plans to launch in mid 2019.
Optimizer Invest announced the development of the Mega Lotto product earlier this week.