The week in B2B news (04 January 2019)
All the latest news from the supplier side of the industry, including updates from Fast Track, Pragmatic Play and NetEnt
CRM software provider Fast Track has partnered with Cashmio Casino to provide its Fast Track CRM catalogue of tools.
The software provides casino operators with the ability to manage, automate and analyse all aspects of the player journey in one place and all in real time.
The tool has been built for driving efficiency, giving users the ability to focus on what really matters to them.
Cashmio CEO Maria Boelius said: “When searching for a CRM solution, we struggled to find the right product that matched our requirements as a brand.”
Fast Track CEO Simon Lidzen added: “Cashmio has been a strategic partner for us, providing us with great insight in how we can provide FT CRM as a standalone product.”
Pragmatic Play has gone live in Sweden with its portfolio of games, following the opening of the market on 1 January.
The company’s games are now available to licensed operators and live with leading brands including PokerStars and Svenska Spel.
Melissa Summerfield, CCO at Pragmatic Play, said: “Expanding in regulated jurisdictions is central to our strategic ambitions, and entering Sweden is a big piece of the puzzle for Pragmatic Play as we continue to move forward.”
Swedish entry comes shortly after it was granted a B2B supplier licence in Gibraltar in November 2018.
NetEnt has launched its latest slot offering dubbed Turn Your Fortune.
The game is a five-reel 40-bet line slot in which the player collects French-styled golden symbols from the reels.
The Fortune Re-spins pays up to 200 times the bet. And both Free spins and Re-spins can be triggered on the same bet.
Turn your Fortune follows Berryburst as the second release in NetEnt’s MAX product line.
MAX games offer higher volatility and allows operators to cater to different player needs in different areas of their offering,
Bryan Upton, NetEnt director of game products, said: “Turn Your Fortune and its sibling Turn Your Fortune MAX offers great and innovative game mechanics. I’m sure players will have an exciting experience as they work their way up the Fortune ladder
Red Tiger Gaming has signed a content distribution agreement with EveryMatrix’s CasinoEngine to allow more operators to access the supplier’s portfolio of games.
It will give the game supplier extra access to regulated markets around the world, including jurisdictions such as the UK and Denmark.
CasinoEngine’s integration platform is designed for operators that want to differentiate through spectacular architecture, increased customer options, and product offering.
Chris Looney, commercial director at Red Tiger Gaming, said: “Teaming up with EveryMatrix will allow us to distribute our games to even more operators and players. I’m sure the deal will be very fruitful for both companies in the months and years to come.”