Hero Gaming unveils SpeedyBet sportsbook after Pay N Play casino success

Hero Gaming has released its first Pay N Play no-registration and quick-withdrawal sportsbook SpeedyBet.

The brand is operated on Hero Gaming’s proprietary platform, which also powers its traditional sportsbook Betser.

The product, launched in Sweden initially, pledges to give users “no fuss betting” on a number of markets including football and ice hockey.

It uses Trustly’s Pay N Play function which registers Swedish customers via their BankID authentication process.

Hero Gaming CEO, Tomas Backman told EGR Intel: “After the success of SpeedyCasino it is clear that our customers enjoy the seamless experience that Pay N Play brings and we wanted to offer them the same experience when it comes to sports betting, which is why we are now launching SpeedyBet.”

Sister brand SpeedyCasino was launched in Sweden, Finland and Germany in July to meet the growing demand for no-registration products in the Nordics.

Backman said the product had performed “much better than expected” since its launch. “It’s beating the forecast and we can see a very high growth rate,” he said.

“We focus a lot of on keeping the product very clean. We shouldn’t put things in the [players’ way],” Backman added.

An ad campaign followed the launch of the Speedy Casino brand in the Nordics and ran online, offline and on TV to market the product.

Backman said: “We’re also seeing all-time highs month on month for Casino Heroes as well after some tweaking to product and the segmentation and bonus strategy.”

The operator has applied for Swedish licences for all its brands.