10Bet backs “aggressive UK expansion strategy” with Blackburn Rovers deal

Betting operator 10Bet has signed a three-year partnership agreement to become the principal sponsor of Championship side Blackburn Rovers,

10Bet’s newly-redesigned branding will feature on the front of the team’s home and away shirts and be displayed around Ewood Park, on the front cover of each match programme, and on the Blackburn Rovers website.

The deal is part of 10Bet’s aggressive expansion strategy in the UK market, with the operator focusing on in-play betting features and mobile experience.

“Blackburn are an iconic English club with a large and passionate fanbase and represent a superb fit for our growing UK brand,” said Daniel Corcos, 10Bet Marketing Director.

“We’re lining up a wide range of events and initiatives to engage directly with the club’s supporters and the local community, and look forward to supporting Blackburn on their way back to the Premier League.”

Blackburn Rovers’ chief executive Steve Waggott, added: “We are delighted to welcome 10Bet on board as the club’s principal sponsor. It is great to partner with a forward-thinking brand which, like ourselves, has ambitious targets over the coming years.

“With the launch of 10Bet’s new visual identity, the timing is perfect, and Blackburn Rovers are the ideal vehicle for projecting the power of their brand in the UK market. Hopefully our journey together will bring great success, both on and off the pitch.”

10Bet’s SBTech-powered sportsbook offers odds on more than 65,000 events a month – including 25,000 in-play events.