Lads Coral consolidates Tel Aviv operations into new office
New 200-staff facility to house performance marketing and product functions
Ladbrokes Coral has opened a new office in Serona, Tel Aviv, as part of the company’s ongoing operational efficiencies following the merger.
The new office replaces the existing Ladbrokes site in Sarona and the Coral office in Ramat Gan which have both now been closed down.
The facility will house 200 staff who will focus on performance marketing, IT and product.
A Lads Coral spokesperson said the move was part of the “merger consolidation”. Synergies from the tie-up saw the firm save £45m this year, with that figure expected to rise to £150m a year by 2019, although that could change following the recent GVC takeover.
Credit: Amnon Alexander Portner, LinkedIn
In related news, this week also marked the official opening of LC2, the group’s product development and innovation centre in Here East, Stratford.
The tech hub houses 140 tech and product staff with plans to hire more in the pipeline.
Graham Calder, Ladbrokes Coral CIO, said: “With the creation of LC2 our goal is to deliver excellence for our customers by leveraging the best digital technology, to hire the best digital talent to build the best digital future.”
LCL share the building with BT Sport, Signal Noise, and Ford’s European Smart Mobility Innovation office.
