Poll: Can Camelot return to growth?

National Lottery operator Camelot last week announced the appointment of Nigel Railton as permanent CEO and a new four point plan, in an effort to return the operator back to growth.

Back in June, Camelot commenced a lengthy strategic review after reporting 8.8% year-on-year drop in National Lottery ticket sales.

Having concluded the first stage of the review, Camelot last week said it would invest in enhancing its retail offering, upgrading its digital capabilities, improving in its range of games and reinvigorating the brand.

In a statement, new CEO, Railton said: “I firmly believe that we have an excellent platform to get The National Lottery back where it should be next year.”

The review also counted growing competition from bet-on-lottery products as another reason for its revenue slump.

Customers are increasingly turning to the likes of Lottoland, which now offers a B2B lotto service to partnering operators Kindred, GIG and William Hill Australia.

In a recent interview, Lottoland founder David von Rosen told EGR national lottery operators had become complacent and had fallen behind in driving innovation.

With this in mind, this week we are asking whether Camelot’s new strategy and management can successfully return to growth, or whether bet-on-lottery products have officially stolen the majority market share.

Have your say below.

Poll: Can Camelot's four-part strategy return the National Lottery operator to growth? Context: https://t.co/imC2sSKShf

— EGR Global (@EGRIntel) November 27, 2017