The top brands on European affiliate websites
The Online Gambling Quarterly provides an overview of the affiliate activity of key online gambling operators in the betting and casino verticals
This week the Online Gambling Quarterly analyses how frequently operator’s brands appear on the top affiliate sites across Europe.
The figures were compiled based on the following criteria:
- Whether pages of affiliates featured in the top 20 on Google for the keywords “betting” and “online casino”
- Whether operators featured on the landing pages of major affiliate sites.
The number of affiliates that came in among the top 20 Google results varies from country to country which has a significant impact on the overall ranking of advertisers/brand.
Key insights – for more data click here:
- The leading brands are Betway and bet365 – The two brands lead the rankings ahead of William Hill and Unibet
- On the operator level, Betclic Everest is leading – Many operators are in charge of several different websites, therefore the OGQ also aggregated the data across various brands owned by selected key operators, which threw up Betclic Everest as the leading brand
