Coral strikes multi-channel betting partnership with Sunderland AFC
Operator to establish a retail presence at the Stadium of Light and get brand visibility on team’s website and social media channels
Coral has announced a betting partnership with Sunderland AFC ahead of the 2017-18 football season.
The deal will see Coral establish a presence inside the Stadium of Light and offer fans “a comprehensive match day betting service” for every league and cup game throughout the upcoming season.
The partnership will also give Coral a presence on Sunderland AFC’s website and social media channels to support betting activity prior to games.
Coral PR director Simon Clare said: “We are thrilled at Coral to be establishing such a strong UK partnership with Sunderland AFC and we would like to wish everyone connected to the club, especially all its passionate and dedicated supporters, the very best of luck for the season ahead.”
Coral has signed a multi-channel betting partnership deal with Sunderland AFC
Sunderland supporters will be able to access exclusive Coral promotions and claim their match day winnings in any Coral bookmakers.
Sunderland AFC’s head of communications Louise Wanless said: “We warmly welcome Coral to the club ahead of the commencement of the new season. As a leading UK name in their field they will ensure that our supporters can access a premium in-stadium service for all their match day betting needs and we look forward to working alongside them.”
Fans will also get the chance to win ‘money can’t buy’ experiences such as visits to the Championship club’s training ground.