BetVictor inks Reflex Gaming deal
Agreement includes several exclusive slot games designed specifically for the Gibraltar-based operator
BetVictor has become the second major operator to integrate Reflex Gaming’s digital portfolio of casino games following a new deal announced Monday.
The Gibraltar-based sportsbook will offer the portfolio across its entire international business, with all games localised to specific requirements.
The deal follows a similar announcement between Reflex and William Hill made in February, and the slots provider said it is poised to announce more Tier 1 business wins in Q3.
“Reflex entered the digital space with a fantastic reputation for creative game content earned in bricks and mortar gaming but as relative online unknowns” said Reflex chief product officer Mat Ingram.
“We took the lessons learned at ICE 2016, invested in our infrastructure, invested in the team, signed a RGS deal with Gameiom and have now secured two significant contracts with blue chip, highly respected organisations.
Reflex said it had designed several games specifically for BetVictor which would be exclusive to them going forward.
Ingram added: “I think having a strong and independent identity is something that the market values.
“The team, which has been strengthened with the appointment of senior game producer Steve Kick and his counterpart Mike Salt, who is responsible for analogue development, is hungry for success.”