Launches and sign-ups 5 July 2017
Launches and sign-ups from the egaming industry in the last seven days (29 June 2017 to 5 July 2017)
Sky Bet renews multi-product Playtech deal
Sky Betting & Gaming (SB&G) has renewed its multi-product deal with Playtech, as the Leeds-based operator aims to build on its recent growth in gaming.
The “multi-year” contract extends across an exclusive Playtech Casino, a dedicated Live Casino environment, Bingo and dedicated Bingo game and network development.
“I’m delighted with the work that we’ve done with Playtech over the years and this new deal is a key part of our plans for continued growth across our biggest brands,” Richard Flint, CEO of SB&G, said.
Adjarabet launches Yggdrasil games
Georgia’s largest online operator Adjarabet has integrated Yggdrasil games onto its online platform, it was announced today.
The operator will also utilise Yggdrasil’s in-game promotional tools, including BRAG and Missions to boost customer engagement.
“Yggdrasil’s premium games will considerably bolster our offering, and I expect our players to appreciate the increased variety and quality of games on offer,” said Tom Hutchinson, head of casino at Adjarabet.
Seven days in launches and sign-ups:
Rank pledges to “refresh the bingo experience” with Luda brand
Rank Group has pledged to “refresh the bingo experience” for customers after revealing plans to launch its new multi-channel Luda brand within the next few months.
The operator said its new Luda brand, first announced last year, will showcase the “future of convenience gaming”, with its high street clubs blending the hospitality of a coffee shop with the gaming experience.
The first Luda clubs are scheduled to open in Walsall, Leeds and Weston-Super-Mare in 2017, with an online version expected to shortly follow.
Sportech wins Dutch Tote contract
Sportech has been selected to run the Netherlands tote horseracing product for the next five years.
The new licence will run from 1 July 2017 to 30 June 2022 and follows an open tender process that started in November last year.
Sportech is already the incumbent provider, but the licence was put out for bidding following a court ruling in 2016 that the original licence award was non-transparent and violated EU law.
BoyleSports makes omni-channel push with BetTracker launch
BoyleSports has rolled out Playtech BGT Sports’ (PBS) BetTracker product as the Irish bookie looks to boost its omni-channel capabilities.
The omni-channel solution is available on iOS and Android and enables customers to transfer and cash out shop-made bets on their mobile device by scanning tickets.
John Pettit, PBS managing director for UK, Ireland, Asia and Australia, said: “BetTracker has been a fantastic addition to the retail sector since its launch.”