Poll results: Readers split on value of bet-on-lottery products
Just under 53% of voters see the games becoming an industry must-have
Respondents to this week’s poll were undecided on the value of bet-on-lottery products, despite their creeping proliferation across the industry.
Kindred last week announced it had integrated Lottoland’s B2B product into three of its main sites, and EGR Intel understand more such partnerships are on the way.
And just under 53% of voters agreed this type of product would become a ‘must-have’, with the benefits including a healthy hold rate, and unique customer acquisition and cross-sell benefits.
Lottoland also claim there is no cannibalisation of existing products thanks to the low-stakes, big jackpot nature of the game.
That said, there are enough downsides that 47% of respondents weren’t convinced that online operators needed to start offering bet-on-lotteries.
For instance the Department for Culture, Media & Sport is currently consulting on whether the growth of these products means less money is going to charitable causes, with the potential for new restrictions.
There are also some questions about what might happen to insurance premiums on the product should one customer hit on a Powerball-style billion dollar jackpot.