Launches and sign-ups extra 7 April 2017

Egaming supplier Aspire Global has announced a deal that will see CasinoLuck.com migrated to its online gaming platform this month.

The deal, which is one of several signed by Aspire Global during Q1 2017, will see Casino Luck take advantage of Aspire Global’s complete solution, including a range of in-house services such as CRM and customer support.

Aspire Global CEO Tsachi Maimon, said: “We are proud that yet another operator has recognised the efforts of our hard work and dedication to provide a complete high-performing solution.

“In migrating to Aspire Global, CasinoLuck will benefit from the formula we’ve established for delivering smooth player transfer, in which we incorporate players historical data, segmentation and VIP processes, while maximising retention. I’m looking forward to seeing Casino Luck grow with us, as we strengthen and deepen our relationship.”

Novomatic’s interactive division, Greentube, has acquired Mazooma Interactive Games (MIG) to streamline the interactive units across the Group.

MIG plays a key role in the UK market and provides a game integration capability to enable land-based games to enter the online market.

Georg Gubo, Greentube COO, commented: “We are very happy about welcoming new members of the Greentube family.

“This is a significant business reorganisation to support our growth plans in the UK both from a B2B and B2C perspective.”

Bitcoin sportsbook Sportsbet.io has launched a new sports betting blog, providing betting tips for a variety of sports including football, basketball, tennis and more.

The blog is live on its Sportsbet.io website, featuring daily updates on the biggest sporting events around and a wide range of content including guides on how to bet with bitcoin.

Director of sportsbook at Sportsbet.io Chris Uren, said: “We know most people who bet on sport are sports fans first and foremost, and they like to be spoken to as fans.

“Our new blog will be about more than just odds, and our bloggers and tipsters will deliver the previews and information that punters crave, all within a framework of entertaining and timely articles.”

Online games developer Nolimit city has signed a deal with EveryMatrix to integrate its games into the supplier’s content portfolio.

The agreement will see EveryMatrix’s B2C clients gain access to high definition HTML5 titles such as Oktoberfest, Creepy Carnival and Space Arcade for the very first time.

Jonas Tegman, CPO at Nolimit city, said: “EveryMatrix has a roster of partners in several key markets for us, so we are thrilled to be able to add our games to their portfolio and put them in front of even more players.

“Operators and suppliers need to offer players top-quality content, which is why we have focused on fine-tuning our current portfolio before launching more titles. But we have an exciting product roadmap, with our next batch of games due for release soon.”

Omnislots.com has become the latest operator to join ORYX’s growing games platform which will see a selection of GAMOMAT’s most popular slot content will be made available.

Omnislots.com’s players will initially have access to titles including Fancy Fruits and Ramses Book, while later in April the GAMOMAT title Wild Rubies is to be released for customers.

Robert Peters, Omnislots CEO, said:  “GAMOMAT’s games are the perfect match for our brand to add to our portfolio – as they are one of the best new providers with top performing mobile slots. With these games we are certain of continuing our skyrocketing growth in 2017.”

Beehive has struck a deal with Knockout Gaming to supply its omni-channel marketing platform to the turnkey platform provider’s B2C sites, it was announced today.

The CRM supplier will integrate its platform as a core product with Knockout Gaming’s B2C clients, enabling the white-label casinos to optimise their marketing campaigns using data-driven personalised messages.

Adi Dagan, founder and CEO of Beehive, said: “Beehive is all about empowering operators and suppliers to make the most out of their player base and offer a personalised experience to users.

“This agreement with Knockout Gaming will bring Beehive’s market-leading tools to a number of innovative operators and we look forward to lending our expertise to help supercharge their growth.”

Affiliate marketing firm Catena Media has announced a major revamp of JohnSlots.com, one of the largest online casino comparison brands in Sweden.

JohnSlots, which is now available in five languages, was originally launched by the Malta-based lead generation company in May 2013 and remains one of Catena’s most important brands.

“Our JohnSlots team has worked hard with this for some time and I am impressed with the new JohnSlots and its reliable and readable content,” Robert Andersson, CEO of Catena Media, said.

“Continuous development of our products is a core part of our strategy to grow organically, and we will see more activities like this going forward,” Andersson added.