Launches and sign-ups extra 24 March 2017

Global Gaming brand Ninja Casino has made its marketing debut with a multi-platform ad campaign across TV, display digital, video and radio.

The first ad will air in Sweden and then be rolled out to Finland.

Global Gaming CEO Stefan Olsson said the Ninja Casino brand had seen “massive success in Sweden and Finland.”

He added: “The impressive growth has been organic so we are confident that this big marketing push will significantly increase visitor numbers and turnover.”

Media partners include MTG (Modern Times Group) and Discovery Networks for TV, and Bauer Media Group for radio. The initial 10-week campaign is scheduled to run until the end of May 2017.

Codeta has unveiled a major re-branding of its logo and flagship Codeta.com site to strengthen its position in the market.

The new site offers an intuitive interface that is easy to navigate, while the new brand logo is intended to be simple and clear.

On the site players can expand each category to see the operator’s full-suite of 569 live table and traditional slots games.

Edward Ihre, Codeta CEO, commented: “We decided to give the Codeta.com logo and site design a pretty major facelift to reflect our market-leading proposition as a pioneer and champion of live table games.”

Nektan has agreed a deal with IWG to offer the supplier’s entire portfolio of instant win games.

Nektan CEO Leigh Nissim said: “IWG games are entertaining and engaging for softer real-money mobile players and the portfolio of games will also assist our partners by providing new customer acquisition routes to market.”

Rhydian Fisher, IWG CEO, said: “It is an extremely exciting time for the vertical, and we have several major integrations lined up for the coming weeks. This sort of content has been hugely successful in the lottery space.”

NetEnt has released its newest slot offering “Call of the Wild”, featuring dangerous jungle animals and an immersive jungle surrounding.

The 243-bet way, 5-reel, 3-row video slot offers players new features including symbol expansion and Butterfly Boost.

“We’re sure players will love going wild and getting into the Jungle Spirit with our latest video slot title,” Simon Hammon, NetEnt chief product officer, said. “The Butterfly Boost feature adds a new, fun element that could bring big rewards.”

KamaGames has announced a two year sponsorship agreement with the Irish Olympic Handball Association.

The social casino developer will take over as lead sponsor, with branding to be displayed on all team training kits.

KamaGames managing director Andrey Kuznetsov said the company was happy to have the opportunity to work with the national team. “The last few years has seen Olympic Handball grow in popularity not only here in Ireland but also worldwide,” he added.

The Irish Men’s National team is currently gearing up for June’s IHF Emerging Nations Trophy, and the World Championship qualifiers happening soon after.

iSoftBet has added content from UK-based developer Genii to its Game Aggregation Platform (GAP).

Following this agreement, iSoftBet will now be able to offer operators and players Genii’s suite of video slots including its patented Spin16 games and the industry’s first i3D slots.

Nick Barr, sales director at Genii, said: “Genii continues to penetrate the casino vertical and the demand for more interactive and engagement in games is testament to Genii’s growth.”

Yggdrasil Gaming has launched its newest slot game Chibeasties 2 across desktop and mobile.

Chibeasties 2 is built on a bespoke HTML5 cross-channel platform and offers four different modes in four different realms.

Head of gaming at Yggdrasil, Jonas Strandman, said: “We continue to grow our award-winning portfolio of slots, this time with the return of our ever-likeable Chibeasties characters.”