Winmasters hires former bwin and GTECH director as CEO

Winmasters has hired Thomas Tzokas as its new chief executive with the former bwin and GTECH director tasked with leading the operator’s push into regulated markets.

Tzokas, who spent more than 11 years at bwin, will be based out of the Winmasters’ Malta headquarters, although will spend the first few months visiting the firm’s local offices in order to finalise its long-term strategy.

Speaking to EGR Intel about the move, Tzokas said Winmasters was at “development stage” having recently formed a partnership with technology provider SBTech.

“This decision was driven by our mutual understanding of the future of the gaming industry, the importance of technical innovation and market customisation,” Tzokas said.

“Having secured the technology solution, we focused our efforts in restructuring the organisation in order to accommodate the market development needs,” he added.

Tzokas said the key to growth would be to provide localised content to each jurisdiction across Europe, referring to those that succeed as “local heroes”.

“These local gaming companies will attain market leading positions by offering customised market relevant products and services,” he said.

To help drive growth, the firm said it would consider forming strategic alliances around product and marketing while it would also restructure the company by adding new talent and developing existing members of staff.

“My main objective is to develop my current team and provide them with the grounds for personal development and job satisfaction,” Tzokas said. “Adding new people at Winmasters is a necessary step for the development of the company.”