Ex-Coral sportsbook chief O'Loughlin joins NYX

Former Ladbrokes Coral sportsbook director Keith O’Loughlin has joined NYX Gaming Group to head up the supplier’s global sportsbook operations.

O’Loughlin is set to take on the role of executive vice president sportsbook later this year, reporting to chief operating officer Jason Walbridge.

Before the Ladbrokes Coral merger, O’Loughlin spent over two years as sportsbook director at Coral Interactive. Last month he was named chief product officer of the combined group.

Previously, he served as chief technology officer for Boylesports, as well as a two-year stint as CEO of the Irish bookie’s online division.

“We have an ambitious vision for our sportsbook strategy with a strong focus on being product-led with customer needs at the core of our thinking,” Matt Davey, CEO of NYX Gaming Group, said.

“The road ahead in terms of new technology, customer needs and consumer demands is full of opportunity and Keith brings a tremendous level of both product experience and leadership capabilities across these critical areas.”

O’Loughlin, who will be responsible for delivering the group’s sportsbook strategy across all markets, added: “It’s a unique opportunity to bring my experience from the consumer side across in to the B2B market leader and begin to execute key elements of the product strategy.”