William Hill brings back Aussie Open ace offer
Operator says it paid out more than AU$1m in bonus bets yesterday alone following return of promotion
William Hill Australia is set to pay out multi-million dollars in bonus bets to customers during the Australian Open following the relaunch of its Chase the Ace offer.
The tennis promotion sees customers who place a AU$25 or more match bet on the Grand Slam tournament win up to $10 every time their wagered player serves an ace during that match.
It makes a return for Chase the Ace after it made its debut last year, as the operator looks to leverage its “world-first” sponsorship of the Australian Open.
“After an amazing 2016, William Hill’s Chase the Ace is back by popular demand,” the firm said in a statement. “In fact, it’s back bigger and better than ever.”
According to the operator, it paid out more than $1m to customers yesterday (Monday) alone, with John Isner serving an impressive 33 aces during his victory against Konstantin Kravchuk.
In 2016, customers would earn $1 for every ace if they staked $20 or more, however, this year the bonus per ace is determined by random, akin to PokerStars’s Spin & Bet feature.
Customers have an 86% chance of earning 50 cents per ace, $1 – 5%, $2 – 5%, $5 – 3% and $10 – 1%, with the bonus pay out determined at bet placement.
William Hill Australia recently launched a new TV advert to coincide with the Australian Open, highlighting the speed of the company’s online and mobile betting products.
The ad also promotes its betting partnership with the tournament, despite the operator having recently lost its courtside brand exposure at the Grand Slam event amid public criticism of the deal.
The company added: “With more markets than any corporate bookmaker globally as well as living streaming of every match via the William Hill website, William Hill is the home of faster easier betting on the tennis.”
Earlier this month, the operator announced it had reversed its decision to operate a single brand in the Australian wagering market, reviving the Centrebet brand just months after migrating its players to William Hill.