Betway saddles-up two horseracing sponsorships
Operator pens agreement with Jockey Club Racecourses to back Kingmaker and Kingwell National Hunt events in February
Betway has ramped up its horseracing sponsorship activity after striking a deal with Jockey Club Racecourses to back two National Hunt racing events taking place next month.
The operator, which signed up as an Authorised Betting Partner (ABP) in October last year, will sponsor the Grade 2 Betway Kingmaker Novices’ Chase at Warwick on Saturday 11 February.
The ABP partner has also penned a deal to sponsor the full card at Wincanton on Saturday 18 February, where the highlight of the day is the Grade 2 Betway Kingwell Hurdle.
“Betway took a significant step in becoming an Authorised Betting Partner in 2016 and that status now affords us the opportunity to invest further in British racing,” Anthony Werkman, marketing and operations director at Betway, said.
“We look forward to building relationships with new racecourses going forward, while also bringing our customers great offers.”
Carey Buckler, regional head of partnerships for the south west region of Jockey Club Racecourses, added: “We’re really pleased to be working alongside Betway as they continue to invest in racing with Jockey Club Racecourses.
“The Betway Kingmaker Novices’ Chase and the Betway Kingwell Hurdle are both key races in the build up to The Festival and are great additions to Betway’s sponsorship portfolio.”
The deal marks the latest in a series of horseracing partnerships the bookmaker has landed in recent months. Last year, Betway struck a multi-year deal with Arena Racing Company (ARC) to become a sponsor of the All-Weather Championships.