GalaBingo.com seals sponsorship of ITV’s The Chase
Operator secures one-year agreement following exclusive product launch with daytime TV quiz show last year
GalaBingo.com has struck a deal to sponsor ITV’s daytime quiz show The Chase for the duration of 2017, extending its partnership with the broadcaster.
The deal, which runs until the end of 2017, will see GalaBingo.com’s branding appear on air as well as on ITV’s website.
The agreement follows an exclusive partnership between the two parties, with the bingo operator launching a branded range of products based on the quiz show in October last year.
“We are big fans of the show, and we know our customers are too,” Angus Nisbet, brand director at Gala Bingo, said.
“This special relationship with ITV will see GalaBingo.com customers gain access to behind the scene tours and unique experiences – we can’t wait to reveal more onsite.
“This latest sponsorship agreement really does help to cement GalaBingo.com as a digital destination for all-round entertainment.”
The bingo brand also remains the exclusive gaming partner of ITV soaps Coronation Street and Emmerdale, a partnership which began back in 2014.