Launches and sign-ups extra 6 January 2017

Aspire Global has secured a strategic agreement with Play’n GO to launch the Swedish game supplier’s full suite of games across its network.

The new deal includes Play’n Go’s full portfolio, including titles such as Gemix, Book of Dead and Cloud Quest.

“As part of our ongoing commitment to enhancing the gaming choice offered by our operators, this new deal will significantly contribute to our platform, and serve to increase player value even further for all our partners,” Galit Shani-Michel, VP product at Aspire Global, said.

Johan Tornqvist, CEO of Play’n GO added: “Their worldwide reach and demonstrable success will enable us to continue our growth. We’ve had an incredibly successful 2016 already with an impressive array of new games on the way, I’m certain the best is yet to come.”

Betfred has struck a deal with Matchroom Boxing to sponsor the rematch between Anthony Crolla and Jorge Linares taking place on 25 March.

The bookmaker, which backed the first bout last September in which Linares claimed victory, will see its branding positioned across the boxing ring and shown live on Sky Sports.

“Following the fantastic first fight I had no hesitation in sponsoring the rematch of Anthony Crolla versus Jorge Linares,” said Betfred boss Fred Done. “As a proud Mancunian I hope and believe I will be celebrating with Anthony this time.”

In other Betfred news, the operator has reached an agreement to integrate Realistic Games’ full portfolio of games.

Belgium-facing online casino 777.be has integrated Pariplay’s portfolio of branded and original casino slots in a deal that marks the supplier’s debut launch in the regulated Belgian market.

Operated by Belgian land-based casino Casino de Spa, the online operator will now be able to offer branded games such as Atari Black Widow and The Three Stooges, as well as original Pariplay slots such as Fish & Chips, Las Cucas Locas, The Magical Forest, and Fur Ball among other games.

“We are excited to be working with 777.be for Pariplay’s first launch in the regulated Belgian market,” said Adrian Bailey, general manager at Pariplay Ltd. “With access to our state-of-the-art games, 777.be casino will be in a great position to capture more of the Belgian market while establishing Pariplay products as exciting, trusted options among Belgian players.”

Stoiximan has struck a deal to sponsor Greece’s second-tier football division, the Football League, expanding the operator’s presence across the sport in the region.

As a result of the deal, the league will be renamed as the Stoiximan.gr Football League and will see the firm engage in a large number of social activities and initiatives.

“At Stoiximan we firmly believe, and prove it to all our sponsorship relationships, the connection of our partnerships with social actions within our extensive social responsibility program,” marketing director at Stoiximan, Panos Konstantopoulos, said.

The operator is currently shirt sponsor of Greek champions Olympiacos.

Microgaming has released two new games available on desktop and mobile devices in the first week of the New Year, Huangdi the Yellow Emperor and Life of Riches.

Players can join Huangdi the Yellow Emperor on his quest for glory across the five reels and 25 paylines featuring 15 retrigggerable free spins.

Life of Riches sees players matching super yachts, sports cars, private jets and more in a 5 x 3 reel, 30 line game.

“It’s a great way to start the New Year with two games of highly contrasting styles,” David Reynolds, games publisher at Microgaming, said. “Of course, both are built around our engaging gameplay features, but the quality of the graphics, animations and sounds are what really bring these games to life.”