Bwin seals Press Association content marketing deal
UK's national newswire will provide a range of exclusive content incorporating odds from the GVC-owned brand
GVC Holdings-owned bwin has struck a content marketing deal with the Press Association (PA) to offer a variety of the newswire’s exclusive news stories and content to its customers.
The deal will see PA journalists write bespoke content for the brand’s website each week, including text and video stories focused on match previews, quizzes and stats-based articles.
“Providing great content to our customers is a key part of our offer,” Jay Dossetter, head of media relations at GVC, said.
“We are delighted to be working with PA, one of the most respected names in the business, to create quality, thought provoking content.”
All betting-focused stories written by the multimedia content provider will also feature odds supplied by bwin.
PA sports editor, Ashley Broadley, added: “This new partnership combines PA’s fantastic reputation for high quality, trustworthy content with bwin’s passionate betting community.
“Betting content is a rapidly growing area for PA, and I’m pleased to see our specialist data, graphics and editorial teams working collaboratively with bwin to create compelling content for the site’s subscribers.”