Betfair closes gap on bet365 in Oddschecker rankings
Stoke-based operator continues to dominate the charts despite cut to lead, while Marathonbet moves into UK football top 10 rankings
Bet365 saw a small drop in market share in Oddschecker’s bet slip click rankings for November, but continued to top all charts including the US Presidential Election.
The Stoke-based operator recorded an overall market share of 20.94% for the month, down on the 21.23% it secured in October.
Betfair closed the gap with a market share of 13.17% for the month, up from October’s share of 12.51%, but still some distance off from bet365.
Paddy Power (9.72%) maintained its third position, while Sky Bet (8.93%) overtook William Hill (8.46%) into fourth spot.
The remaining five places remained unchanged, held by BetVictor (7.76%), Ladbrokes (6%), Coral (5.76%), Betway (3.36%) and Betfred (3.35%).
In the UK football rankings, Marathonbet entered the top 10 in November with a share of 2.43%, with Betway dropping out of the rankings.
Elsewhere, Paddy Power moved ahead of William Hill into third place of the horseracing rankings, but dropped into fourth spot in the European football charts with BetVictor taking its place.
And in the month that saw Donald Trump elected US President, bet365 topped the charts taking election bets with a share of 28.99%.
Betfair (15.83%), Sky Bet (9.53%), Ladbrokes (6.67%) and Paddy Power (5.82%) made up the remainder of the top five places.